Going Back To The Most Basic Kind Of Advertising Ever Designed

Strategic Directions is an Australian Marketing consultant company, and they did a survey not that long ago about what kind of promotional item was the choicest for a business' money.


Promotional Pens Melbourne were the outright victor in the way of a profoundly effective promotional article. Companies, big and small, are always trying to get not costly but highly perceived value promotional item to give away to customers and potential customers.
It is about producing brand awareness, giving a gift to loyal customers, and where possible, making your company logo and contact details always in their face.

When your business' budget is around 1 dollar per promotional item, and you may make an allotment for thousands of them, then you must choose wisely.
The results from study of various client questionnaires is that the modest promotional pen is seen as the best value based on the gauge of cost per item and practicabililty

Promotional pens come in an assortment of different fashions, depending on what you rather have on the pen. Promotional pens can vary from the basic push top pen found on the bedside table at a hotel with a logo and hotel name on it, to the higher quality metal twist base pen with an imprinted logo and company name. Naturally, prices vary from 20 cents a pen to 10 dollars a pen, depending upon kind of client and industry you belong to. .Without a doubt, the 20 cent pen is less valuable looking than a 10 dollar one. What was thought of as very important by companies involved in the study was regardless of the price point, the pen had to work well. What this means is that the pen must perform well without ink lines being disrupted while writing, and push down tops or twist bases consistently had to bring down the nib of the pen. The favored ink nib size is the medium point and not the fine point, as many would think.
One other point about the nib is that it should roll correctly.
If the pen does not function well, it is really a negative outcome, as the promotional item is seen as cheap and worthless.
The space available for branding on the promotional article was also seen as a crucial point. There are variances in pens, as there is more room for information on some pens than the typical printed pens. One such pen is called the Brochure Pen and has a fully coloured printed brochure within the barrel of the pen.

It can come out about 200mm, which makes it capable of holding much establishment details for the client to read- what an excellent choice!
Astoundingly, this especial pen's expense is about 1 dollar, so it is growing to be quite popular with marketing departments that really want to provide their customers with more details about their establishments. Some of the kinds of establishments that have utilized the brochure pen the most are charities and community awareness groups.
Although we are in a digital advanced technology age, the study proved customers and potential customers still saw value in receiving a fantastic quality promotional pen as a gift and that the "useful life" of a pen was still substantially longer than just about any other type of promotional item.