Printing Brisbane made a analysis of an online research of printing companies available on Google and Yahoo, and an astounding 11 pages of printing companies came up. Approximately 10 % of these companies are in all likelihood to be off the map in over the next 12 months as the printing pie persists on shrinking.
The companies that will probably fall by the wayside of those who generate a higher volume, immense colour range catalogues and brochure products.The additions to laws in areas, like listed establishment annual reports, not being needed to be posted to shareholders, has shaved large volumes out of this demand.Likewise, brochure and folder items have had to withstand turmoil due to more people preferring to employ emails and websites as a means to spread information.
Because the vast majority of mid to large Brisbane printing companies spent on new multihead, full colour presses, with costs and complex finishing equipment added to the end, the market became hyper competitive and drove profit margins down . Do not be amazed if the current situation remains the same, for the industry is afflicted by lower printing volumes.
There is a glorious light at the end of the tunnel, for mining and like industries in Brisbane are contributing much money to make money in a multi-billion dollar book projects, which has activated the printing operations in the area.Some of these said businesses have selected Brisbane for their printing operations, foregoing other interstate printers. There has also been some substantial volume of operations identified with the coming Queensland elections and the Gold Coast council elections.
Overall, the printing industry must develop new printing product and services markets, otherwise, they will face even harder times.The printing industry is employing their utmost, for they are trying to breathe new life into direct marketing, since internet competition is becoming maxed, and even regular mail is actively being used again as a form of advertising. Regrettably, the grim reality is that many printing companies are closing shop as seen in the Yellow Pages due to all of these catastrophes that they have had to face
There will be victors, but there will be much pain as the industry conforms to the new digital society.
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